Privacy Policy

1. Who we are

This Privacy Policy applies to Paola Kesman Dentistry, including our Coral Springs and South Miami offices, our website at drpaolakesman.com, and lead forms or advertisements that link to this policy. In this policy, “we,” “us,” and “our” refer to Paola Kesman Dentistry.

2. Information we collect

Depending on how you interact with us, we may collect:

• Contact information, such as your name, telephone number, email address, preferred office, and preferred appointment timing.
• Inquiry and scheduling information you submit when requesting information or an appointment.
• Communications between you and our team, including calls, emails, text messages, and form submissions.
• Device and usage information, such as IP address, browser type, pages viewed, referring page, and interactions with our website or advertisements.
• Advertising information, such as the campaign or advertisement that brought you to us and information made available through advertising platforms.

3. Meta and other advertising lead forms

When you submit a lead form on Facebook, Instagram, or another advertising platform, the platform may provide us with the information you entered and information associated with the advertisement. We use that information to respond to your request, contact you, and help schedule an appointment. The advertising platform processes information under its own privacy policy and terms.

4. How we use information

We may use information to:

• Respond to questions and appointment requests.
• Contact and follow up with prospective and existing patients.
• Schedule, confirm, and administer appointments.
• Provide and improve our website, services, and customer experience.
• Measure advertising and website performance.
• Protect our systems, prevent fraud or misuse, and comply with legal obligations.

5. Calls, email, and text messages

If you provide contact information, we may use it to respond to your request and communicate about scheduling or services. Where required, marketing text messages are sent only with appropriate consent. Message frequency may vary, and message and data rates may apply. You can reply STOP to marketing texts to opt out or HELP for assistance. Consent to marketing messages is not a condition of receiving dental services.

6. Cookies, analytics, and advertising technologies

We and our service providers may use cookies, pixels, and similar technologies—including the Meta Pixel—to operate the website, understand visits and interactions, measure advertising results, and improve campaigns. Your browser may allow you to limit or block cookies. Advertising platforms may also provide settings that control how they use information for advertising.

7. How we share information

We may share information with vendors that help us operate the practice and website, such as scheduling, customer relationship management, communications, website hosting, analytics, and advertising providers. We may also disclose information when required by law, to protect rights or safety, or as part of a business transaction. We do not sell personal information for money.

8. Dental and medical information

Information maintained as part of your dental record may be protected by additional federal and state privacy requirements and is handled under the practice’s applicable patient privacy notices and procedures. Advertising lead forms and general website inquiry forms are not intended for detailed clinical information, emergencies, or urgent care. If you have an emergency, call 911 or seek appropriate emergency care.

9. Data retention and security

We retain information for as long as reasonably necessary for the purposes described in this policy, including to provide services, maintain business records, resolve disputes, and comply with legal obligations. We use reasonable administrative, technical, and physical safeguards, but no method of transmission or storage can be guaranteed to be completely secure.

10. Your choices

You may ask us to update or delete contact information that is not required to be retained for legal, clinical, security, or operational purposes. You may unsubscribe from marketing emails using the link in the message and opt out of marketing texts by replying STOP. You can also adjust cookie and advertising preferences through your browser and the applicable platform.

11. Children’s privacy

Our online lead forms and advertising are not directed to children under 13. A parent or legal guardian should contact us when seeking care for a minor.

12. Third-party services and links

Our website and communications may link to or use third-party services. Their privacy practices are governed by their own policies, and we encourage you to review them.

13. Changes to this policy

We may update this Privacy Policy from time to time. The effective date at the top of the page shows when it was most recently revised.

14. Contact us

For privacy questions or requests, contact Paola Kesman Dentistry through our contact page or call the appropriate office: